World Space signed Rahman as its brand ambassdor a couple of months ago. I was waiting for its signature tune since then. The signature tune for Airtel composed by Rahman had amazed me before. The signature tune for World Space was launched by Rahman, this monday in Delhi. It lived up to my expectations. Great work by the master on the keyboard. You can hear the tune at the World Space website. www.worldspace.in
The new website of worldspace has a new Rahman theme to it.
A television commercial for world space featuring the composer would be ruling your television sets soon.
Arti Mehta, Chief Marketing Officer, WORLDSPACE India said, Rahman’s genius has captured the attention of the world with his distinctive brand of music, which has stayed true to tradition, attracting a broad base of listeners who cut across age groups, geographies and profiles. WORLDSPACE will leverage this imposing persona, and his undoubted association with quality music, to build awareness for our brand and connect with music lovers across India. We have developed an aggressive integrated campaign that involves a refreshing new series of TV commercials and on-ground events including concerts, contests and awards.
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